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Commerce & digital design / STUDIO CONCEPT

Forma.

Everyday objects. An extraordinary experience.

A quieter kind of commerce. An editorial storefront concept that gives considered homeware the space to tell its story.

Explore the direction ↓
PROJECT TYPEStudio exploration
DISCIPLINECommerce & digital design
STATUSConcept · Not a live product
ROLECreative & technical direction
forma.studio — concept
forma.Collection   About   ↗
Objects for
slower living.
Considered design. Everyday rituals.Discover the collection ↗
SHOPIFY STOREFRONT

The brief

How do you make an online store feel as considered as the objects it sells? Forma explores a digital home for an independent homeware brand: tactile, intentional, and simple to navigate.

The challenge

Balance an expressive brand world with a clear path to purchase. The shopping experience should help visitors discover the collection without burying essential product details behind decoration.

Our approach

Warm neutrals, sculptural product compositions, and generous spacing establish the visual direction. A clear collection structure and product-first hierarchy connect that atmosphere to a practical shopping journey.

02 / THE EXPERIENCE

Thoughtful details.
A clearer direction.

Design intent and proposed capabilities.
Implementation would follow discovery and scoping.

01 /

Editorial storefront

A flexible homepage that pairs product stories with focused collection entry points.

02 /

Thoughtful product discovery

Proposed collection filters, clear product information, and intuitive navigation.

03 /

A consistent shopping journey

Product, cart, and checkout flows designed around clarity across screen sizes.

04 /

A manageable foundation

A proposed Shopify theme structure that the store team can maintain as the collection evolves.

03 / THE FOUNDATION

Built on
good thinking.

A proposed technology direction, selected to fit the experience. Final tools and integrations would be confirmed during project discovery.

ShopifyLiquidJavaScriptResponsive design

CONCEPT SCOPE

What this direction includes

  • ↗Visual direction
  • ↗Storefront UI concept
  • ↗Product page direction
  • ↗Proposed Shopify implementation roadmap

This exploration presents a design and delivery direction. It does not include a deployed application or measured business outcomes.

THE TAKEAWAY

A storefront direction where brand expression and shopping clarity support each other.

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